Digital Marketing

In a competitive field with ever-changing social media algorithms, countless blogs, and websites, being well versed in online marketing strategy and execution is more important now than ever. This minor will teach students how to effectively convey promotional messaging and measure its impact.

Professionals who work in digital marketing are on the front lines of promoting products and services online, but they also help establish and manage brands. Jobs in this field tend to be fun, engaging, and rewarding. From researching target audiences to analyzing data, this course of study will equip students to influence people and stand out. 

What You’ll Study

Digital Marketing is a minor in the 鶹ý School of Business and requires 18 credit hours. You’ll take courses in:

  • Search-Engine Optimization and Marketing
  • Analytics
  • Social Media Strategy
  • Automated Email Marketing

You will also complete a digital marketing project or internship.


According to the , marketing managers are among the most highly paid professionals in the modern workforce, with a median salary of more than $133,000. Furthermore, the number of marketing manager roles is expected to grow ten percent in the next decade. Potential jobs include: 

  • SEO Specialist 
  • Graphic Designer
  • Brand Management
  • Social Media Manager
  • Content Marketing 
  • E-commerce

Our Graduates

鶹ý graduates are enjoying successful careers in many major organizations across many major sectors including:

  • META
  • X
  • Instagram 
  • Google
  • Microsoft 
  • Apple 

Is Digital Marketing right for you?

Students in this field are out-of-the-box thinkers that ask what if and why not questions and aren’t afraid of change. If you identify with some of the skills and interests on this list, this program may be a good fit for you:

  • Decision-making
  • Leadership and motivational skills
  • Interest in innovation
  • Teamwork and team-building
  • Planning and organizing campaigns
  • Measuring campaigns 

Related Programs

For students interests in related programs within the School of Business, 鶹ý offers these additional minors:

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